The commercialization lifecycle
Eight stages. One visible chain of responsibility.
- 01
Assess
Portfolio, formulation, evidence, channel, and operational readiness.
- 02
License
Product and site-licensing work scoped to the applicable Canadian pathway.
- 03
Prepare
Bilingual labels, specifications, quality records, and supply-chain requirements.
- 04
Import
An agreed import arrangement and shipment documentation for suitable products.
- 05
Release
Quality review and batch disposition against the approved scope.
- 06
Launch
Positioning, retail content, channel setup, and coordinated launch work.
- 07
Operate
Receipt, inventory, fulfilment, records, and exception workflows.
- 08
Grow
Amazon advertising, retail readiness, reporting, and marketplace operations.